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Dayna Steele is the CEO of JFA INC, managing diverse interests including real estate and Broadway investments, corporate aviation safety consulting, electric urban air mobility projects, and emerging greenhouse gas technologies. She is a longtime successful entrepreneur, professional business speaker, and the author of twelve books. Dayna started the first NASA and space-themed e-commerce operation, was a top Texas rock radio personality inducted into the Texas Radio Hall of Fame in 2010, and ran for the US Congress in 2018. She and her husband, former NASA research pilot Dr. Charles Justiz, reside in Houston, Texas.